ARDELL COUNTER DISPLAYS
CVS | WALGREENS | RITE AID
Developed counter display designs for Ardell Lashes,
tailored for retail environments at CVS, Walgreens,
and Rite Aid. Each display was strategically
designed to maximize visibility within compact
counter spaces while maintaining brand consistency
across multiple retailers. The layout emphasized
product accessibility and visual impact, helping
customers quickly identify and engage with
Ardell’s lash offerings. Variations in design accounted
for each store’s unique merchandising requirements,
ensuring cohesive presentation and optimal
placement across all locations.
ULTA BEAUTY - ARDELL DISPLAY WALLS
Designed headers and bullnoses for the Ardell Lash
display walls at Ulta Beauty. The headers highlight the
Ardell brand and organize key product categories,
guiding customers through the selection with clarity
and visual appeal. Bullnoses were developed to create
a clean, finished edge on the shelving system,
contributing to a cohesive and polished in-store
presentation. The overall design enhances product
visibility, supports brand presence, and aligns with
Ulta’s retail merchandising standards.
BRANDING - LOGOS
This collection of logo designs reflects thoughtful
use of symbolism, typography, and color to
communicate each brand’s identity. For Stone
Age Design, the tattoo-inspired illustration and
hand-drawn lettering convey a rugged, handcrafted
quality that aligns with the brand’s name and
aesthetic. The Calpulli Mexican Dance Company’s
20th anniversary logo combines warm gradients of
the sun with a bold celebratory ribbon, balancing
tradition with festive energy to honor the milestone.
The Korean American Federation of Los Angeles
logo was refreshed with simplified typography,
cleaner lines, and a refined taegeuk symbol, resulting
in a modernized design that maintains cultural
authenticity while enhancing versatility across
print and digital platforms.
PRINT WORK
Each print project was approached with a focus
on typography, composition, and brand alignment
to ensure both function and visual impact. For the
Dauntless Communications business cards, a
clean layout and geometric linework were paired
with bold accents to create a professional yet
distinctive identity. The Porridge Clothing
lookbooks were designed with an editorial
sensibility, combining lifestyle photography with
spacious layouts to highlight fabric textures,
color palettes, and seasonal mood. Work on Car Craft
magazine required precision in production design—
refining typography, image placement, and
consistency across multiple issues to meet strict
publication standards. These projects emphasize
a thoughtful design process that adapts to each
client’s goals while maintaining clarity and
visual cohesion.