Developed counter display designs for Ardell Lashes, tailored for retail environments at CVS, Walgreens, and Rite Aid. Each display was strategically designed to maximize visibility within compact counter spaces while maintaining brand consistency across multiple retailers. The layout emphasized product accessibility and visual impact, helping customers quickly identify and engage with Ardell’s lash offerings. Variations in design accounted for each store’s unique merchandising requirements, ensuring cohesive presentation and optimal placement across all locations.
ULTA BEAUTY - ARDELL DISPLAY WALLS
Designed headers and bullnoses for the Ardell Lash display walls at Ulta Beauty. The headers highlight the Ardell brand and organize key product categories, guiding customers through the selection with clarity and visual appeal. Bullnoses were developed to create a clean, finished edge on the shelving system, contributing to a cohesive and polished in-store presentation. The overall design enhances product visibility, supports brand presence, and aligns with Ulta’s retail merchandising standards.
This collection of logo designs reflects thoughtful use of symbolism, typography, and color to communicate each brand’s identity. For Stone Age Design, the tattoo-inspired illustration and hand-drawn lettering convey a rugged, handcrafted quality that aligns with the brand’s name and aesthetic. The Calpulli Mexican Dance Company’s 20th anniversary logo combines warm gradients of the sun with a bold celebratory ribbon, balancing tradition with festive energy to honor the milestone. The Korean American Federation of Los Angeles logo was refreshed with simplified typography, cleaner lines, and a refined taegeuk symbol, resulting in a modernized design that maintains cultural authenticity while enhancing versatility across print and digital platforms.
Each print project was approached with a focus on typography, composition, and brand alignment to ensure both function and visual impact. For the Dauntless Communications business cards, a clean layout and geometric linework were paired with bold accents to create a professional yet distinctive identity. The Porridge Clothing lookbooks were designed with an editorial sensibility, combining lifestyle photography with spacious layouts to highlight fabric textures, color palettes, and seasonal mood. Work on Car Craft magazine required precision in production design—refining typography, image placement, and consistency across multiple issues to meet strict publication standards. These projects emphasize a thoughtful design process that adapts to each client’s goals while maintaining clarity and visual cohesion.